Service providers usually add late fee charges in case of delay of payment. It's a common practice and almost a norm across all sectors from banks to telecom service providers. The late fee charges in a way reinforce that bills need to paid on time or be prepared to bear the charges. There's nothing wrong in doing this and makes perfect business sense, rarely I have seen any one incentivise payment of bills before due date.
This incentives need not be monetary, rather they can be in kind offering trade off for increasing customer satisfaction and enhancing customer experience. Imagine getting those extra minutes of talk time from your telecom service provider or an blockbuster movie exclusively for you by your DTH provider. It may sound like a crazy idea but then if one gives it a serious thought the impact will definitely worth try.
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